Aura is a beauty appointment booking platform designed as a complete visual ecosystem, combining brand identity, mobile app UI/UX, print materials, and out-of-home advertising, with a strong focus on the Bulgarian market and cultural context. 

 

The platform consists of three separate applications tailored to different users: an admin app, a staff app, and a client app, each designed to meet specific needs while maintaining a cohesive visual identity.

 

Developed the full design direction, from the logo and color palette to the interface and promotional assets, ensuring consistency across digital and physical touchpoints. The visual concept focuses on calm elegance and modern self-care, using a soft purple palette, minimal layouts, and intuitive navigation to create a seamless booking experience.