The project presents “BE”, a modern honey-infused beer brand created to reconnect beer with the Gen Z audience, for whom the category is becoming less attractive . The addition of honey softens the bitterness, resulting in a lighter and more approachable taste.​ The name “BE” carries multiple meanings - it refers to beer and bee (honey), while also expressing the idea of simply being yourself.

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The visual design is clean and contemporary, featuring a palette of deep teal and honey orange, along with hexagonal shapes inspired by honeycombs. The brand tone is friendly, youthful, and slightly humorous, making it relatable to its audience.

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Message:
Wherever you are, you are in the right place.
Whenever you are, it is the right time.
Whoever you are, you are the right person.
It is enough just to be.